Blog owners now use AI to generate keywords, write blogs, and optimize their posts for SEO.
Take away these AI tools and they’re bare bones with near-zero SEO knowledge.
I found that it’s easy to resort to using AI if you think SEO is hard. But thinking that SEO is hard is a misconception; it’s not hard.
I write on two other websites when I’m not writing on Medium. I research keywords and write articles optimized for those keywords. I use Ahrefs and Semrush for keyword research, but I rely on on-page SEO to maximize an article for a particular keyword.
The trick is a few checklists. Seasoned SEO experts know them, yet they are not hard to figure out and implement. Tick off each of them when you write articles and you will leave your page looking like an SEO masterpiece.
These are the tweaks that go into optimizing the content of a webpage for search engines. It includes what you do with tags, titles and headings, external and internal links, and keywords when you create web content.
You only have to look at how search engines determine what a webpage is about to understand the importance of on-page SEO. Per Google’s report on How Search Works.
When people search specific keywords, search engines know which web pages to show them by assessing how website owners use those keywords on their webpage elements —title, headings, links, intro, plus more.
On-page SEO is different from off-page SEO, which focuses on optimizing signals that happen off your website. Backlinks are a very big aspect of off-page SEO.
Here’s a TL;DR of these best practices:
- Wrap your titles in H1 tags, your headings in H2 tags, and make your keyword appear in both.
- Let your focus keyword appear in the first paragraph of your content.