Sales. Marketing. Offer. Buy.
How do those words make you fell? Excited? Or uneasy?
Maybe you don’t care for them much. Maybe you want to ‘be different’, ‘not market yourself’ or even ‘not sell’.
I’ve met with many creatives like you. And when we start to scratch at the vocabulary, we always find the same thing hiding underneath : a fear of not being good enough.
You’re afraid to sell yourself because you’re afraid your product, service and maybe even you are not valuable enough. And you use your apparent disdain for marketing as a cloak.
If people don’t realise I’m selling something, they won’t be mad.
I know this because it was me. But here’s the thing…
You’re doing yourself a huge disservice. Because not only can people tell when you hide something from them, they also can feel it when you’re not confident in your offer.
So instead of attracting people, you’re pushing them away.
Before I could sell my services and my products, I had to replace those beliefs with more useful ones.
Why not? Is it because you think money is bad? Is it because you buy into the myth of the struggling genius?
No. You need money to live. We have abandoned the idea of trading ideas for seashells and cows a long time ago. AND people need an incentive to act.
Money is just practical.
That’s because you think marketing is some sort of scam. The truth is, you can make of marketing whatever you want.
You are the one in charge still. You can choose not to follow shitty marketing practices. You don’t have to use over the top language or make fake offers.
Marketing is highlighting the usefulness of what you sell. That’s it, that’s all.