You constantly update your product. When was the last time you updated your story?
The world is spinning out.
Every morning we’re greeted with new groundbreaking technology, a new way our world is transforming, or a new segment being disrupted. The pace of innovation is dizzying, and it’s just moving faster and faster. And it’s also bringing about many organizational changes — budget cuts, downsizing, lost contracts, and new, exciting opportunities.
As a tech company, you are likely constantly looking at your software stack, making sure that you are up to date, pivoting, adding the right features and, of course, keeping your versions up to date.
And when was the last time you looked at your “story stack” to see that it’s up to date? Your website copy? Sales Deck? Investment Deck and, most important, your core story?
In the ever-changing business landscape, two crucial aspects define a company’s success: The continuous improvement of software and the seamless evolution of its messaging. Just as modern technology requires regular software updates for enhanced performance and security, crafting an up-to-date, compelling story for your main stakeholders is vital to engage and retain customers, investors and partners.
Let’s look at the parallel importance of keeping your company’s software updated while RE-Storying your company’s various messages, ensuring you stay relevant, dynamic, and impactful.
In today’s technology-driven world, software is the backbone of most businesses. Regular updates are the motor oil that keeps this complex machinery running smoothly. They address bugs, enhance functionalities, and improve security measures, safeguarding sensitive data from potential cyber threats. By staying vigilant and embracing these updates, companies ensure their systems operate optimally, minimizing disruptions and safeguarding against vulnerabilities.
A company’s messaging forms the bridge that connects it to its target audience. Crafting a consistent and authentic narrative is…
