I analyzed the impact of AI-written content on SEO.
If you’ve been following me for a while, you might know I run a personal website, which I’ve grown to 6k monthly visitors all by myself in 2 years.
Since I am an SEO specialist and a content creator, I combine all my knowledge and skills to grow and monetize my website using various strategies.
Besides, I run multiple experiments on my website to discover proven-to-work strategies that help my website grow.
Our world is obsessed with AI technologies nowadays, but we have no clue how they will impact business in the upcoming future. That’s why I decided to run a few experiments related to AI and SEO.
In particular, I’ve published AI-written and optimized articles using ChatGPT, Bard, and Frase.io to analyze how they would perform in organic search results and whether AI content has the potential to rank on Google.
You can learn more about my experiments and conclusions here and here.
In this article, I want to compare the performance of articles written by ChatGPT and Bard, published on a healthy website with high EEAT (expertise-experience-authority-trust).
If you are a site owner using ChatGPT, these experiments will show you what might happen to your website if you heavily rely on AI.
If you are an agency owner hiring content writers, ensure they don’t feed you with AI-generated content. Otherwise, your investments won’t yield returns.
I must say a few more words about my website as an environment for experimentation.
My domain name has a 2-year history, with a website authority of 28 out of 100, according to Ahrefs. That’s neither good nor bad. However, over 70% of my website pages generate organic traffic thanks to a smart keyword research process. I don’t buy backlinks and pay for guest posts. My website’s link profile grows slowly but consistently.
You can learn more about my keyword research and SEO writing process in this ebook.
