What problem are you uniquely placed to solve?
When you start a one-person business, you are marrying a problem…
…NOT a solution.
People get caught up in trying to make their solution work. But your solution is nothing more than an educated guess in the dark.
F*ck your business plan. You need real-world data and feedback.
Once I realized I wanted to serve the group above, I:
- Brainstormed all their problems.
- I interviewed them and listened deeply.
- I asked what problems they thought I was uniquely positioned to solve.
- Reflected on whether I actually wanted to solve those problems.
This is where you need to be careful. There are many problems that you could solve, but don’t necessarily want to solve.
Some common problems people want me to solve for them:
- Book recommendations & self-improvement tips.
- Application of productivity hacks, frameworks, and mental models.
- Creating good habits and breaking bad ones.
- Achieving mindset shifts and leveraging creativity.
Do you know what the funny thing is? I do all of these things already. They feel like a natural extension of myself.
Since 2018, I’ve been reading 52+ books per year and self-experimenting with every productivity or self-improvement hack known to humans.
When the problems you solve are a natural extension of yourself, you’ll become a monopoly of one.
