With the New Distribution Capability, Air Canada wants to have and eat its cake. During a Tuesday press briefing, executives took pains to distance themselves from the approaches of some other airlines, most recently American, and the resulting criticisms for forcing distribution change. Their words were paradoxical.
Air Canada execs want a “smooth transition” that’s “not unnecessarily disruptive,” but “sometimes it’s messy.” They’re “drawing a line in the sand” but “taking a very cautious and deliberate approach.”
Rather than “subtractive . . .
