Are American and Southwest switching places? No, the low-fare flag bearer isn’t going global, adding business class or assigning seats. But in some critical ways for the corporate market, Southwest is behaving more like its crosstown rival, while that rival is moving in the other direction.
As it does for Delta and United, American’s strategy of de-emphasizing managed corporate travel presents an opportunity for Southwest. It already was better positioning itself in corporate by increasing its presence in global distribution systems . . .