[UPDATE, March 2, 2023: This article was updated to include information from Delta Air Lines.]
United Airlines is asking corporate clients to help grow loyalty program membership as part of its new contracting process.
“Because we do value our frequent flyer program, it is a consideration when we look at other things we might give that corporation, whether it be discounts, Jetstream [soft-dollar] funds or other things they want in the area of the traveler experience,” said United vice president of sales . . .