Ditch overwhelm and start like the pros
If you’re an expert with 10+ years of expertise in your field and would like to share your knowledge online, then this article will help.
Because let’s face it: there is so much information and things to consider that it’s easy to get lost.
In fact, most clients I work with have been thinking about transitioning online for years but have held back.
The reasons? Overwhelm. Indecisiveness. Confusion.
Look: I’ve created two six-figure online empires myself over the past 10 years and know how much time, energy, and resources it takes to build something meaningful online.
And today, I’m going to share with you a simple 4-step framework to cut through the noise and give you a simple action plan you can follow.
It’s called the TACO framework.
TACO is an acronym that stands for: Thinking, Audience, Copy, and Offer.
When you master those 4 core elements, you’ll be able to monetize your expertise online.
So let’s get into the details.
Most experts start creating content online with what they have on top of their heads.
That’s a mistake.
Yes: Having expertise is a prerequisite to starting to create content. But this needs to be done in a thoughtful way. You can’t just put out “stuff”.
The first step is to set up a thinking process. This is the stage where you’re going to think and make unique associations with the pile of knowledge you’re sitting on.
Great ideas are nothing else than idea combinations. And the thinking stage is all about finding ideas that are worth to be shared.
Today, content is everywhere. You need to find a way to stand out and not add more noise to the marketplace.
The best way to start making sense of all the knowledge you amassed is to set up a notetaking system that allows you to retrieve anything at your fingertips.
More than that, these notes will help you never run out of content ideas and will act as a safe repo for your best ideas.
Creating content is hard.
Especially when you don’t have anybody listening to you.
So the next step you need to start working on is to find an audience. You need to find a group of people who care enough about what you have to say and who have a problem that you can fix with your expertise.
Stop thinking on your own. Start publishing your thoughts on platforms where your target audience already hangs out. Not only that: you need to take into consideration your natural preferences. Are you more into creating video content or more like a writer? Depending on your style, the platforms will vary.
The first question to ask yourself is: how can the most benefit from your expertise?
Just because you’re an expert doesn’t mean you can pass on your knowledge to others.
There are two things to consider: having an expertise and being able to share and teach it. This is why you see a lot of experts publishing papers but completely sucking at teaching and presenting their knowledge in a compelling way.
Good information is not enough to succeed in today’s attention economy. You also need to learn how to get people’s attention.
The good news is that grabbing attention can be learned. It’s called copywriting.
Copywriting is salesmanship in print. Don’t let the word salesmanship scare you. It does not require you to be an annoying car dealer. It’s all about using simple writing principles to present your ideas in an appealing way. It teaches you how to take ideas and express them in a compelling way.
Don’t simply come up with ideas. Learn how to express them to make people care.
Once you have great ideas, know how to express them, and have gathered an audience that is willing to listen… comes the last piece of the puzzle.
It’s to create an offer. Something your audience is willing to pay for.
Different types of offers could be coaching, consulting, or creating online courses.
Most experts, however, start this framework completely backward.
They think about what they can sell before thinking about who their audience is. You could have an experience in UX design and believe that creating an UX course is the best thing to do. But when you start building your audience, you’ll discover that people may have different pain points than you initially thought.
The offer always comes last.
This, in a nutshell, is how you can take your offline expertise and transform it into a little online empire.
It certainly won’t happen overnight, but it’s definitely worth it.
Are you sitting on a wealth of knowledge but don’t how to monetize it? Click here to take my free course (safe link to my website)