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Home Business Travel

Explainer: Personalization And Airline Retailing

January 23, 2023
in Business Travel
Explainer: Personalization And Airline Retailing


In light of American Airlines’ plan to move upwards of 40 percent of its fares to direct or NDC-enabled channels as of April, it’s worth re-examining one of the primary motivations: better tailoring products and services for flyers. As described by its developer, the International Air Transport Association, the NDC program enables “personalized service based…

The post Explainer: Personalization And Airline Retailing appeared first on The Company Dime.



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