It’s not about working harder, drinking more coffee, or taking cold showers
You shouldn’t probably read this article if you haven’t published any content today.
But hey, I know what’s going on.
Most creators struggle with cranking out content consistently. Instead, they create content based on their motivation. The problem with motivation is that it doesn’t last longer than a sugar spike.
On the flip side, all creators you admire are probably consistency beasts. They blast out content as quickly as they breathe.
But if you take the time to truly understand the deep lessons I’m going to share with you today, mastering the consistency game will become way easier than you think.
Let’s get started.
Stop being a tyrant
Solopreneurs are the worst bosses on earth.
We’re constantly slashing ourselves. We’re blaming ourselves for not getting things done and not checking more items off our to-do list.
But pressure kills passion.
If you choose the path of content creation to earn a living, you want to be able to do something you enjoy. But the problem is that the moment you put all this pressure on yourself, your passion disappears.
So this is why you should live by a rule of thumb that goes like this:
If it’s not fun, then either you’re doing the wrong tasks, or you’re doing them the wrong way.
Tasks have masks
Not every task is created equal.
Yet, most creators approach content creation in a random way. On one side, you have the blog bros, and on the other, you have the social media scrolling squad.
Both fields will give you contrarian information and blur your goals. One day you’re writing a dead-serious blog post, and the next day you’re dancing on TikTok.
Consistency is not about changing your strategy. It’s about being consistent in creating content.
You can’t be consistent if you constantly change direction like a goofy troop. You must pick your battles based on your strengths and not blindly follow the latest tips.
How do you do that?
Identify the best path that suits your strengths. If you’re a writer, forget about becoming the next Matt D’Avella. Focus on becoming your favorite niche writer.
Doing the right tasks the wrong way
When you have a clear direction, you can still mess things up.
Just because you have a direction doesn’t necessarily mean that you’re taking action. Many people qualify themselves as creators. But when you ask them what they’ve created? Crickets.
They’ve created more things in their heads than in reality. Yikes.
So the first step towards being consistent is producing content and shipping it. Even if it’s imperfect.
But that’s still not enough.
Because once you’ve identified the type of content you want to create, you still need to do it right. This means you need to know the ins and outs of your chosen content format.
If you want to write but don’t know how to write effectively, you’ll never reach your destination. No matter how hard you try. You need to learn, adapt, and iterate. Constantly.
On the flip side, you might be doing the wrong things. You’re constantly in motion, but the action you take doesn’t move the needle.
Suppose I need to write a daily email. In that case, it doesn’t make sense to check my inbox and look for inspiration, fry my brain on social media, and then realize that I still need to crank out that freakin’ email.
This is what I call a lack of implementation.
Be a proud masochist
Passion is not enough. Content creation is damn hard.
Don’t believe those who tell you that you’ll be rich in 60 days or get your money back.
My definition of passion has more to do with masochism. Not because I’m a weirdo. (I am!) Simply because I have etymology on my side. The word “passion” comes from the Latin pati, which means to suffer.
So the real question is: Are you willing to suffer?
But suffering can be fun. It’s the exact same feeling you experience when going to the gym lifting weights: it sucks. But you feel damn good about yourself once done.
And that’s my whole point.
Free yourself from this constant guilt, pressure, and anxiety, and learn to focus on doing the right things in the right way.
Want to learn how to get there and grow with confidence? Sign up for my FREE Creator bootcamp right here. (Safe link to my website).
