Here’s how successful creators will look like in 2030
Sahil Bloom is a thinking powerhouse.
His insights about investment, entrepreneurship, and human psychology are as popular as fresh lemonade in the desert.
Behind the growth hacks and hot little tips, Sahil made a bold prediction at the start of 2022 about how the creator economy will change (and how you can take advantage from it).
Since the dude has a massive online following, it’s safe to say he can teach us one or two things about audience building.
I captured his prediction and will explain why it makes total sense so that you can prepare yourself to crush it.
Excited? Then let’s get started.
The (boring) growth prediction
So you can’t be waiting for it, cantcha?
Here’s what Sahil said on the Nathan Barry show:
The most durable growth and the most valuable growth is growth driven off of your thoughts and real earned insight-driven thoughts.
Sahil is not here for the short term. He’s a long-time visionaire and understands that no 3-click hack can get you there.
People follow you as a creator because of what you create.
Re-read this sentence again.
Your value as a creator is to create content that stands out. Period. So now the real question is: how can you stand out?
Sahil has the answer. You stand by your thoughts. In short, you need to use your brain to develop unique ideas that will disrupt your niche.
Real, long-lasting growth only happens with unique thoughts. Not shady follow-me-back tricks.
Sahil’s secret content-creation routine
Sahil does not only create kickass content; he’s also a huge content consumer.
He understands that the content you create results from the content you consume. This is why he sits down every day and reads for an hour.
But as the saying goes: Garbage in, garbage out.
If you want to gain real insights, the solution is to consume higher-quality content. If the only content you consume is mainstream advice, then the insights you’ll pour out of it will be mainstream.
But consuming is not enough. Do you know why? Simply because our brain is like a sieve. This is why we forget over 90% of the books we read.
So you don’t need to merely consume content. You need to take meaningful notes about them, too.
This is why Sahil distills the best snippets he comes across into his note-taking app. This allows him to recall the information he consumed and combine the best ideas between them.
To get your ideas noticed, consume better content and start taking notes.
Stop competing against robots
Many creators freak out about AI.
In fact, AI-generated content is becoming more and more popular among content marketers. But what most people don’t understand is that you can’t compete against the machine when it comes down to quantity.When it comes to mechanical tasks, a computer will always be faster than a human.
So your edge is not in working faster, or typing more words per minute. Your edge resides in putting more quality into your thinking and content.
Here’s what management mogul Peter Drucker says about it:
Quality is the essence of the output. In judging the performance of a teacher, we do not ask how many students there can be in his or her class. We ask how many students learn anything — and that’s a quality question.
Stop creating the same boring content as AI. Stand out with your ideas.
Short-minded creators will get slaughtered
Growth is not a one-time event.
It happens over time. When you plant a tree, it will take time to grow and become massive. This is the natural law that most online growth junkies don’t want to understand.
They chase shiny hacks, quick to swallow magic pills, and then throw in the towel after 2 weeks of posting on social media.
The recession is already here. People are getting laid off. Covid totally reshaped the way we work. The digitalization agenda for 2030 is real.
If you want to stand out in a highly-competitive market, you need to start thinking long-term. You need to understand that the only way to stand out is to work smarter, not harder.
But it all starts with adopting the secret routine Sahil follows every day. The secret routines that allowed him to stand out for his thoughts, not for his physique. Consuming the right content and creating notes. Your notes will become your most important asset over the years to come.
But not all note-taking is created equal. In fact, most people take notes and simply save more and more information into their apps and never go back to it.
This is why you need to take notes the right way.
Do you want to start taking powerful notes like Sahil? Check out my free 7-day email course (safe link to my website)
