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How To Apply The Magic Triangle Framework To Design A New Category | by Nicolas Cole | The Startup | Dec, 2022

December 1, 2022
in Startup


I get a lot of questions about how to apply The Magic Triangle to product, company, and category design.

All three sides are important.

But when you don’t have clarity on the category, no amount of product-tweaking or business-model-banging is going to make a difference.



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