Serko last week reported progress in getting unmanaged business travel customers to make purchases on the platform it’s developing with Booking Holdings. The unmanaged market is a closely watched area of opportunity for many corporate travel players. Analysts in the spring worried that while the joint venture had attracted many enrollees, conversion activity was weak.
As of the end of September, Serko said, there were 484,000 businesses registered on the joint platform, up from 420,000 in May 2022. Completed roomnights during the six months through Sept. 30 grew to 454,000 from 85,000 . . .