It’s not a lot — but it’s essential
Are you a content creator, blogger, freelancer with multiple income streams?
Maybe you do affiliate marketing, coaching, have a Youtube channel or have your own products like courses or an eBook.
For several years, I’ve participated in Black Friday for my business. Once I created enough products for my portfolio, I could bundle them or use them as bonuses to give more to my audience.
I normally don’t offer discounts throughout the year, so I know many of my email subscribers are looking forward to this Black Friday deal.
This year is no different. Here’s how I’m going to prepare for Black Friday.
Copywriter Eddie Shleyner mentioned that he was able to triple his conversions simply by adding a wall of testimonials on his sales pages.
While I do have testimonials on most of my sales pages, I have many more that aren’t published.
I could effectively triple my conversions for Black Friday by doing this tactic.
If you have a digital product make sure you collect any and all accolades about said product. I keep a testimonial folder for each of my courses and guide and use them for marketing material.
One thing to add, make sure to ask permission to use a person’s testimonial!
I don’t know what percent I will take off for my courses or what courses will participate in my Black Friday deal.
Every year it’s different. Sometimes I only have my main course 40–50% off, other times I add two courses and bonuses for 40% off, and still other times I do a site wide sale.
I also run my sale until Cyber Monday and may start a few days before Black Friday.
If you don’t have a deep portfolio of digital products, my suggestion is to do a site-wide sale of what you have or do a BOGO sale.
And to make easy sales, slash your prices 50–70% off.
Fortunately, my husband will work on the tech side and set up all the changes in Teachable, on our site with an announcement bar, and on the sales pages showing these discounts.
This will take the most time to perfect.
I will start this on Monday and work on it throughout the week. There are many copywriting formulas I can use so I will play around with the best one for this type of email.
Some tips on writing a sales email:
- Be respectful of those that don’t want to hear your offers (provide a way for your subscriber to opt-out.)
- Be relatable and honest. I share what I’m doing for Black Friday and how I’m decorating for the holidays before I share my deal.
- Speak to only one person in your email.
- Highlight the benefits more than the features of your product.
After I email my audience, I will create a social graphic or do a Youtube video on what I’m offering. I don’t always do this but if I remember, I will share my deal on Instagram, Twitter, Facebook and maybe Youtube.
You can easily do this inside Canva. There are many social media templates to choose from.
For my Writeto1k course I have a Facebook group associated with it and when new students join the group I welcome them and will do a welcome video of sorts.
This course is highly comprehensive with a lot of moving parts so I want to ensure new students aren’t overwhelmed.
Once the sale is over, I go back to business. I have two product ideas I’m thinking about as well as Youtube video ideas and blog post ideas.
I’m fortunate that I’m able to do what I do because of my writing. For those of you without products you can still take advantage of offering Black Friday deals by:
- Announcing the Black Friday deals for your affiliates in your email
- Writing about affiliate deals in a blog post
Share with me what your plans are for your business this Black Friday!