Whether you’re speaking at a conference or addressing your staff on Zoom, effective storytelling is an essential aspect of being a leader. As the CEO, you must inspire and motivate your team, to reach your goals and Make BIG Happen.
As LaQuita explained, to successfully sell your brand message to customers and pitch to investors, you must communicate with impact every time you connect with an audience.
Effective communication requires you:
+ Pitch to your audience instead of simply listing information
+ Master your “hook” and “secret sauce” to tell your story in a persuasive and unforgettable way
Effective storytelling doesn’t just entertain; if you get it right, it can become a significant competitive advantage for you and your business.
Check out the full video above to watch CEOs transform their pitches in real-time as LaQuita reveals secrets to making your stories more compelling. Read on for some highlights from the session.
LaQuita on the Difference Between Information and Pitching:
“We need to think about what the difference between information and pitching is…Information is something I can see on your website, on a business card, maybe it’s a description of your products and services like ‘We Help Sell Homes.’ Are you the only one who does that? No. There are a lot of people who help sell homes. Pitching is how you make that information pop.”
LaQuita on Why Logic and Emotion Isn’t Enough for a Compelling Pitch:
“If we know that humans make decisions based on emotion, then we can’t just give a pitch based on logic and credibility. It has to be logic, credibility, and emotion. The ‘what’ pitch [focusing exclusively on logic and credibility] can cause lost sales and missed deeper connections. It can cause you to be constantly in that hamster wheel of competition.”
LaQuita on the Power of Stories:
“Science tells us that we as humans crave novelty and creativity. And what happens in the brains of your listeners when you tell a story? Our brain activity begins to align. So if I’m telling you a story of riding a bike and my grandmother baking cookies, your brain activity begins to align with mine because you start thinking about your own experiences. That is why stories are more powerful than facts alone. So if you want to inspire, you want to persuade, you want to be memorable, then start adding stories into your pitching.”
About LaQuita Cleare: LaQuita combines her science/research-based background in psychology and deep experience both in front of and behind the camera in Hollywood to help leaders perfect their public speaking and communication skills. In her work with Clear Communication Academy, LaQuita has traveled to 50 countries and worked with executives from Fortune 500 companies to provide practical tools and actionable strategies to inspire their teams, captivate audiences and improve business performance.
Clear Communication Academy is a Strategic Partner of CEO Coaching International. To learn more, visit here.
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